Strategic Leadership & Business Growth

• Develop and execute long-term marketing and business development strategies aligned with the company's growth objectives.
• Drive sustainable business growth across domestic and international markets.
• Identify emerging market opportunities and formulate strategic initiatives to strengthen market presence.

Order Book & Profitability Management

• Own and achieve annual order inflow, revenue, and profitability targets for the DT, PT, and IDT business.
• Build and maintain a healthy sales pipeline through effective forecasting and opportunity management.
• Monitor business performance and implement corrective actions to achieve financial objectives.

Market Expansion & Business Development

• Lead market penetration across utilities, EPC contractors, renewable energy developers, industries, consultants, and infrastructure sectors.
• Develop strategic partnerships and identify new business opportunities to expand market share.
• Explore export opportunities and international business development initiatives.

Key Account Management

• Establish and maintain strong relationships with CXOs, utility officials, EPC leaders, consultants, and strategic customers.
• Drive customer engagement to secure large-value orders, rate contracts, and long-term business partnerships.
• Ensure high levels of customer satisfaction and repeat business.

Tendering & Commercial Strategy

• Provide strategic leadership for major tenders and techno-commercial proposals.
• Define pricing strategies while balancing competitiveness, profitability, and business risk.
• Lead contract negotiations and commercial discussions with customers and stakeholders.

Brand Building & Marketing

• Strengthen the company's brand positioning within the transformer industry.
• Lead participation in industry exhibitions, conferences, technical seminars, and customer engagement programs.
• Develop impactful marketing campaigns, product positioning strategies, and thought leadership initiatives.

Cross-Functional Leadership

• Collaborate closely with Engineering, Design, Projects, Manufacturing, Quality, and Supply Chain teams to deliver customer-centric solutions.
• Ensure alignment between customer requirements, technical feasibility, and commercial objectives.

Market Intelligence & Competitive Analysis

• Monitor industry trends, competitor activities, pricing benchmarks, customer requirements, and regulatory developments.
• Generate actionable business insights to support strategic decision-making.

Performance Management & Business Governance

• Track key business KPIs, sales pipeline, forecasting accuracy, order conversion ratios, and revenue performance.
• Conduct periodic MIS reviews and drive performance improvement initiatives.
• Ensure compliance with organizational policies and governance standards.

Financial & Commercial Governance

• Oversee commercial terms, payment conditions, receivables, and cash flow management.
• Coordinate with Finance, Legal, and Operations teams to ensure commercial discipline and risk mitigation.

Stakeholder & Partner Management

• Develop and manage relationships with consultants, channel partners, vendors, and strategic business associates.
• Represent the organization at key customer meetings, industry forums, and business events.

Experience

• 8–15 years of progressive experience in the transformer industry, with significant exposure to Marketing, Business Development, Sales, and Commercial Management.
• Proven success in handling Distribution Transformers, Power Transformers (up to 220 kV), and IDT business portfolios.
• Demonstrated track record of achieving ambitious order inflow, revenue, and profitability targets.

Technical & Commercial Expertise

• Strong understanding of transformer technologies, utility procurement processes, EPC business models, and tendering procedures.
• Expertise in techno-commercial negotiations, pricing strategies, contract management, and project execution.
• Sound knowledge of national utility specifications and industry standards.

Leadership Competencies

• Proven ability to lead high-performing sales and marketing teams.
• Strong strategic thinking, business planning, and decision-making capabilities.
• Excellent communication, presentation, negotiation, and stakeholder management skills.
• Ability to engage effectively with CXO-level customers and senior industry leaders.

Educational Qualification

• Bachelor’s degree in electrical engineering (preferred).
• MBA in Marketing, Business Management, or equivalent qualification will be an added advantage.

Key Skills

• Strategic Marketing
• Business Development
• Key Account Management
• Sales Leadership
• Utility & EPC Business
• Tender Management
• Techno-Commercial Negotiation
• Revenue & P&L Management
• Market Intelligence
• Customer Relationship Management
• Team Leadership
• Commercial Strategy
• Power Transformers
• Distribution Transformers
• IDT Business